About us

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OUR STORY

It Started With a Pink Printer.

In 2022, fresh out of college, Nicole looked at the black, white, and gray DTF printers around her and asked a simple question:

Why couldn’t a DTF printer be pink?

She didn’t want to make something different just to stand out. She wanted a creative tool that felt warmer, more personal, and more at home in the spaces where people actually create.

OUR JOURNEY

Three Generations. Still Improving.

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2022 — The First Pink Haolic

What started as an idea at home became our first hot-pink DTF printer — a machine made to feel less industrial and more personal.

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NEXT — XP-1 Pro

Our second generation was shaped by real printing, real maintenance, and real customer feedback. Better workflows mattered just as much as the color.

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COMING NEXT — XP2

Our most ambitious generation yet — shaped by the problems, requests, and lessons customers have shared with us over the past few years.
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Pink Is Part of the Story. Not the Whole Story.

Haolic is often associated with pink, and we're proud of that.

But Haolic isn't only for women — and it isn't only for people who love pink.

For us, pink became a symbol of something bigger: the confidence to make things your own.

Whatever your style, your studio, or your reason for creating, we believe the tools you use should leave room for your personality too.

What Matters to Us

Listen First

Real customer feedback shapes what we build next.

Make It Personal

Creative tools should leave room for individuality.

Keep Improving

Better workflows come from fixing the small frustrations.

Built With Care

From setup to support, the details matter to us.

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The Kind of Happiness We Care About

The happiness of making something with your own hands.

The happiness of getting your first order.

The happiness of watching a hobby become a business.

The happiness of realizing something that used to feel difficult just became easier.

That’s the kind of progress we care about.

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